Bioworld has already enjoyed success with a Dog Man range in the US, including t-shirts, bags, hats, loungewear and more, with a UK range on the way. Danilo will create cards and a 2025 calendar for Dog Man that will launch this summer. A 2026 calendar is also in development.

“The success of the Dog Man books and the movie in the UK has accelerated already strong demand for great product from his loyal UK fanbase,” said Debra Joester, President of The Joester Loria Group – Dav Pilkey’s worldwide licensing agency.

“Rocket has now delivered partnerships with leading players in apparel and publishing and we’re looking forward to welcoming many more licensees throughout 2025 and beyond.”

Charlie Donaldson, Joint Managing Director of Rocket Licensing, added: “Dog Man, already one of the most successful publishing brands in the world, is now breaking box office records – and we are building a strong licensing programme to meet enormous UK demand. We’re delighted to welcome Bioworld and Danilo, two highly respected names in their fields, to the fast-growing list of partners for this unique and exciting brand.”

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