The session will look at the categories and types of brands that are thriving in this space, what considerations come into play when creating for kidults – and whether it’s an area that inventors could, or should, be focusing on at the moment.

Mojo Nation’s Billy Langsworythy will chair the session, which features panellists:

Gurdeep Bains, Global Creative Director at YuMe Toys

Danny Kishon, MD at All in 1 Products

Lucy Salisbury, Director of Group Licensing & Retail Development for EMEA & APAC at Funko

This year’s Play Creators Conference takes place at London’s Stamford Bridge Stadium on Wednesday, June 25th.

To book your ticket, head to: https://playcreatorsconference.co.uk/product/play-creators-conference-ticket/

The post Funko’s Lucy Salisbury, YuMe Toys’ Gurdeep Bains and All in 1 Products’ Danny Kishon to explore ‘Creating for Kidults’ at Play Creators Conference 2025 appeared first on Brands Untapped.