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	<title>Daniel Heaf Archives - Brands Untapped</title>
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	<title>Daniel Heaf Archives - Brands Untapped</title>
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		<title>Bath &#038; Body Works readies Disney Villains collection</title>
		<link>https://www.brandsuntapped.com/bath-body-works-readies-disney-villains-collection/</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Tue, 19 Aug 2025 08:41:00 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Bath & Body]]></category>
		<category><![CDATA[Daniel Heaf]]></category>
		<category><![CDATA[Liz Shortreed]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Homewares]]></category>
		<guid isPermaLink="false">https://www.brandsuntapped.com/?p=30691</guid>

					<description><![CDATA[<p>“The customer demand and excitement we saw with Disney Princess showed us that our formula is working and now we’re taking it global,” said Bath &#038; Body Works CEO Daniel Heaf.</p>
<p>The post <a href="https://www.brandsuntapped.com/bath-body-works-readies-disney-villains-collection/">Bath &#038; Body Works readies Disney Villains collection</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Building on the success of its Disney Princess collection, Bath &amp; Body Works is launching a Disney Villains fragrance collection.</strong></p>
<p>The 39-product range captures the essence of The Evil Queen and Maleficent across mists, body wash, cream, lip gloss, candles, hand soap and decorative accessories.</p>
<p>The Evil Queen-inspired fragrance featured notes of red apple, vanilla and pear, while the Maleficent fragrance boasts notes of plum, berries and &#8216;mystical woods&#8217;.</p>
<p>The collection launches simultaneously in both domestic and international Bath &amp; Body Works stores from September 3rd.</p>
<p>“The customer demand and excitement we saw with Disney Princess showed us that our formula is working and now we’re taking it global,” said Daniel Heaf, Bath &amp; Body Works CEO.</p>
<p>“As we continue building momentum through powerful brand collaborations like Disney, we remain focused on creating even more meaningful ways to engage consumers and position Bath &amp; Body Works at the forefront of culture, innovation and storytelling.”</p>
<p>Liz Shortreed, Senior Vice President of the Americas and Global Softlines at Disney Consumer Products, added: “Our first collection with Bath &amp; Body Works allowed Disney Princess fans of all ages to connect with their favorite characters in new and distinctive ways.</p>
<p>“We look forward to building on that success and enthusiasm with the new Disney Villains collection, as we continue to create products that celebrate creativity and sensory-driven storytelling through everyday experiences.“</p>
<p>The post <a href="https://www.brandsuntapped.com/bath-body-works-readies-disney-villains-collection/">Bath &#038; Body Works readies Disney Villains collection</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
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