PUMA and Mattel will design and release exclusive Hot Wheels-inspired footwear, apparel and accessories. The collections will fuse the ‘flames of Hot Wheels with streetwear’.

“Hot Wheels has always been about pushing the limits of imagination, speed and performance, and this partnership with PUMA allows us to bring that same thrill to fans in a whole new way,” said Ruth Henriquez, Head of Licensing, Publishing, and LBE Mattel EMEA.

“Together, we’re creating two collections that celebrate the boldness and creativity that Hot Wheels represents, inspiring fans of all ages to embrace their inner challenger spirit.”

Christina Mirabelli, Director of Marketing at PUMA Sportstyle, added: “This collaboration with Mattel will be about more than just a collection – it’s a celebration of the adventurous and creative spirit that both brands embody.

“We can’t wait to see the collections come to life to combine PUMA’s expertise with the legacy of Hot Wheels and create something truly unique for fans around the world.”

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