The range includes unisex apparel and lifestyle accessories that pay homage to the cereal, spanning co-branded headwear, housewares and personal accessories, as well as hoodies and tees in a vintage wash finish.

To celebrate the release, for one day only, Kith launched a Cheerios Bodega, taking over Martinez Grocery in Brooklyn. As well as stocking the collection, the bodega included a Kith Treats bar.

Everyone who made a purchase received a free, exclusive Friends & Family box of Cheerios in custom Kith packaging, which can’t be purchased anywhere. All proceeds from the pop-up were donated to support those impacted by the humanitarian crisis in Ukraine.

Check out the pop-up below:

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