The range includes Quick Milk Magic Sipper Straws in three flavours – Snow Mellow, White Chocolate and Frosted Strawberry – and 250ml Choc Chip Cookie Bake Mix Jars.

The licensing process has been managed by the team at Born to License on behalf of CFR Management Services.

“The journey of acquiring The Elf on the Shelf license with the incredible support from Born to License has been truly rewarding,” said Shariq Im., Director of CFR Management Services.

“We’re thrilled to bring the magic of this beloved brand to life and can’t wait to explore the exciting opportunities ahead for festive products and joyful experiences!”

Christa Pitts, co-CEO of The Lumistella Company, added: “The Elf on the Shelf has always been about bringing whimsy to Christmastime and creating joyful family moments. This partnership with Quick Milk supports that goal, turning something as simple as drinking milk into a fun and festive moment of celebration.”

David Born, Founder and CEO of Born to License, said: “We’re big fans of Quick Milk and it’s exciting to help the brand celebrate Christmas with The Elf on the Shelf, particularly with fun new festive flavours!”.

Charlie Donaldson at Rocket Licensing, added: “This is a fantastic partnership, creating a fun range of Christmas treats. A perfect match of brand and product, which will be a huge success.”

The range is available in the UK at B&M and TJ Morris, and new designs are in the pipeline to celebrate The Elf on the Shelf’s 20th anniversary next year.

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