A Carmen theatrical animated feature, animated series, and licensing and consumer products program is in development.

“At ZAG, we’ve always believed in creating heroes who inspire kids to believe in themselves,” said Jeremy Zag, Founder and President at ZAG.

“When I met Carmen, her journey and perseverance impressed and inspired me. I’m excited to let her personal story guide us as we imagine a new hero for tomorrow.”

Carmen Jorda added: “Racing has shaped my life, and partnering with ZAG means turning my passion into a story that can inspire millions of young girls around the world.

“I want them to know they can dream big, fight hard, and take their place on the track – just like I did.”

The post ZAG to launch Carmen franchise inspired by former F1 driver Carmen Jorda appeared first on Brands Untapped.