Miraculous Corp has renewed its licensing agreement with Spacetoon Events to bring more entertainment experiences for the brand to the MENA region through themed events, live shows, meet and greets, and more.

This month will also see fast food chain Herfy, one of the largest in the Middle East, launch a Miraculous “Chibi” kids Happy Meal program.

In Turkey, İçim has launched Miraculous milkshakes, while a oral care line will land from Banat in Q4. Themed frozen ready meals will soon be available from SAI Group Kandiz across the UAE, and Saudi Arabia, as well as the UK. Initial offerings include Spaghetti Bolognese, Shepherd’s Pie, and Tomato Mascarpone Spaghetti which will be available from November.

Elsewhere, Procos is launching party products across the Middle East, as well as Europe and the US from Q3, while Striders in India has debuted Miraculous school backpacks. Also in India, SKI Plastoware is debuting a range of lunch boxes, water bottles and pencil boxes in August, and Dhananjai Lifestyle is launching apparel.

Finally, across South Africa, retailer Ackermans is launching a line of girls’ tees, leggings and skirts from Power House Clothing Company.

“With its rich tapestry of cultures and languages, the Middle East, Africa, Greece, Turkey and India have embraced Miraculous with enthusiasm” said Carlotta Caracciolo, Vice President, Licensing & Retail MEA, Turkey, Greece & India, at Miraculous Corp.

“The series blends action, adventure, and positive messages that have struck a chord with viewers, making it a household name, and to cater to our growing fanbase, we are launching a wide range of events and products tailored to these markets. These includes back-to-school items, apparel, and food and beverages.”

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The collection arrives this fall, with select SKUs available by the end of this year in the USA, Canada, Middle East, UK, Europe, Turkey, North Africa, CIS countries, LATAM, and Australia.

“SAI Group is committed to delivering top-tier customer service and quality products, and their emphasis on sustainability aligns with our shared goals,” said Carlotta Caracciolo, ZAG’s Vice President of Licensing & Retail for the Middle East, Turkey, Greece, Africa & India.

“With SAI Group’s focus on providing healthy sweet choices, Miraculous fans everywhere can enjoy incorporating some tasty treats into their daily diet.”

Alper Müftüoğlu, President of SAI Group, added: “By integrating the globally beloved superheroes Ladybug and Cat Noir into our product lines, our aim is to inspire kids to make healthier food choices.

“We also maintain a strong commitment to adhering to the strictest regulations and quality standards, demonstrating our unwavering dedication to safety and quality.”

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