Bluey x CAMP: Bluey’s Backyard will open this year at two new CAMP locations: Minneapolis’s Southdale Center on November 22nd and Miami’s Aventura Mall on December 12th.

The experience will allow guests to play Bluey games like Obstacle Course, Rug Island and Pizza Girls, as well as hunt for hidden Leaf Bugs. Kids can also get creative with crafting, or take part in Dance Mode with Bluey.

“What began as a single experience has grown into something that continues to captivate families nationwide,” said Jenica Myszkowski, CEO of CAMP.

“Reaching more than half of our stores by year’s end is a major milestone that showcases how we bring world-class IPs to life and how kids’ entertainment can drive premium, scalable, experiential retail nationwide.”

In addition, CAMPs in Boston, Houston, New York and Philadelphia will be hosting Bluey’s House Christmas – a festive experience complete with a scavenger hunt, storytime and Christmas-themed crafting.

“We’re happy to team up with CAMP again to bring even more fun to Bluey fans nationwide,” said Stephen Davies, SVP Global Licensing at BBC Studios.

“Bluey x CAMP: Bluey’s Backyard is a joyful new touring playdate, and Bluey’s House continues to win hearts everywhere. This holiday season, families in Houston, Boston, Philadelphia, and New York can step into Bluey’s House with festive new ways to play, connect, and celebrate together.”

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The candle collection includes four scents inspired by popular side dishes of this season. The scents are:

• Green Bean Casserole – A rich scent inspired by the casserole dish that Campbell’s debuted in 1955.

• Jalapeño Cheddar Mac & Cheese – The spiced aroma of cheddar with a hint of jalapeño.

• Apple, Fennel & Herb Stuffing – The smell of fennel, thyme and rosemary in a stuffing-inspired candle.

• Everything Bagel-Seasoned Mashed Potatoes – A buttery scent complemented by notes of garlic.

The collection will be available at https://camp.com/campbells from Monday, November 18th.

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The experience comes to CAMP’s store on 5th Avenue from December 6th for a limited time.

Behind CAMP’s Magic Door, families can visit Bluey’s home, play games like Keepy Uppy and show off dance moves in Bluey’s playroom.

Fans can also get selfies with Bingo and Bluey in a meet-and-greet and shop exclusive Bluey x CAMP co-branded merchandise.

“We have anticipated bringing Bluey x CAMP to our flagship location since the day we created this show in collaboration with the BBC Studios for the US market and here we are!” said Jenica Myszkowski, CAMP’s CEO.

“The excitement for Bluey x CAMP has been extraordinary and we are planning for the most spectacular holiday season yet at our 5th Avenue store. We will bring the Heeler Home to our NYC community, to families visiting New York this season, plus Bluey and Bingo holiday gifts co-branded exclusively for this experience. We can’t wait!”

Suzy Raia, SVP Global Consumer Products at BBC Studios, added: “It’s been a big year for Bluey, and what better way to end 2024 on a high note than bringing Bluey x CAMP to New York!

“Arriving just in time for the holidays, Bluey x CAMP NYC will also give families more ways to laugh, play and pretend into 2025.”

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Mickey & Friends x CAMP: An Extra Big Adventure is the first of several Disney-themed experiences that CAMP will launch in 2022.

“We are excited to bring a splash of Disney magic to our CAMP families, with an extraordinary adventure right in their own backyard,” said Ben Kaufman, CAMP’s Co-Founder and CEO.

“There is no icon or group of characters in history that transcends generations and connects families and friends more than Mickey & Friends. Collaborating on this project with the team at Disney has been a dream come true.”

The narrative-driven experience will see guests ‘climb, slide, bounce, and dance their way through a unique themed environment’.

Stephanie Young, President, Disney Consumer Products, Games and Publishing, added: “Mickey & Friends have inspired friendships around the world with their enduring bond and countless adventures.

“By collaborating with CAMP, we are able to connect families with our characters like Mickey & Friends through innovative storytelling and an immersive retail experience.”

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The limited edition candles come in two scents – Tomato Soup & Grilled Cheese and Chicken Noodle Soup – and each comes with a Winter Warmup Guide that features activities for parents and kids to do together.

The Tomato Soup & Grilled Cheese candle features ‘notes of roasted tomato, peppercorn and gooey grilled cheese’, while Chicken Noodle Soup candle features notes of ‘savoury chicken, cloves and buttery crackers’. Once the candle has fully burned, a miniature Snowbuddy keepsake is be revealed.

“No matter where you live, the magic of winter sparks fond memories and inspires new moments of joy,” said Linda Lee, Chief Marketing Officer, Campbell’s Meals & Beverages.

“After spending last winter season preserving snow days, Campbell’s is excited to continue our mission of creating family moments and memories for all through our partnership with CAMP. Pairing the aromas of Campbell’s soup-scented candles with the Winter Warmup Guide is the perfect recipe for a day of wintry fun!”

Tiffany Markofsky, CAMP’s Chief Communications Officer, added: “When we create experiences, we focus on whole family fun! Campbell’s knows the importance of bringing families together and CAMP answers the question of what families should do together.

“These fun soup-scented candles combined with our at-home Winter Warmup Guide will bring play and warmth home this winter. Kids and grown-ups everywhere will craft snowmen out of soup cans, create winter scenes that are both fun and edible and even ice fish indoors!

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