Under the new agreement, BBC Studios will lead global franchise expansion for My Friend Maisy across consumer products, licensing and content distribution outside Greater China, with Trustbridge Entertainment retaining rights within the region.

A second series of the show – which is inspired by Lucy Cousins’ Maisy books – has also been greenlit, with production to begin later this year.

“We are delighted to be expanding our partnership with BBC Studios across global brands and licensing, as well as a second series of this much-loved brand,” said Bob Higgins, President at Trustbridge Entertainment.

“We know that generations who grew up with author Lucy Cousins’ beloved, distinctively drawn Maisy mouse books will be excited to share meaningful experiences and co-viewing moments with their young families.”

Suzy Raia, EVP Global Consumer Products at BBC Studios, added: “We are hugely excited to welcome the publishing icon Maisy into the BBC Studios’ Brands and Licensing family. ​

“The partnership marks a vibrant new chapter for the heritage brand, greatly enriches our globally respected brand portfolio, and opens the door for incredible commercial opportunities with this joyful preschool property. We are also delighted to have green lit series two, which is fantastic news for the ever-expanding My Friend Maisy fandom.”

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