These include Bentex for apparel, Centric for sleepwear, hosiery and beauty and Franco Manufacturing for homewares and bedding.

Elsewhere, HarperCollins is on board for publishing; InnovativeDesigns for stationery, arts and crafts and Mad Engine Canada for apparel and hosiery in Canada only.

“The Magic Mixies toy range has quickly captured the imaginations of kids and families around the world and become a true sales juggernaut, with Moose Toys building a fantastic content offering as part of its magical success,” said Jasen Wright, VP North America at WildBrain CPLG.

“As Magic Mixies fandom continues to build, we’re thrilled to elevate the brand’s merchandise offering through these new licensing partnerships, which will see the celebrated property enter new aisles and bring many more fresh and creative ways for fans to engage with this enchanting property.”

Ronnie Frankowski, Chief Commercial Officer, Moose Toys, added: “All toys are truly magical in their ability to spark kids’ imaginations, and with Magic Mixies, we take it one step further by bringing real magic to wow and delight kids around the world.

“We can’t wait for the newest Magic Mixies BIG reveals which will give kids new ways to ‘mix’ Mixies into their day. In WildBrain CPLG we have a partner who delivers an impressive licensing line-up that ranges from fun to functional to fanciful for kids to expand their magical world of Magic Mixies.”

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