The move will see Beanstalk will be integrated into CAA Brand Management.

“CAA Brand Management and Beanstalk share a common belief in the power of creativity, collaboration and integrity to create lasting brand value,” said Perry Wolfman, Chief Executive Officer, CAA Brand Management.

“We have long admired Beanstalk’s reputation for excellence and their dedication to client service. Bringing our teams together integrates two industry leaders that view brand stewardship not as a transaction, but as a trusted partnership grounded in purpose and performance.”

Noah Gelbart, President at CAA Brand Management, added: “This combination represents a tremendous opportunity to accelerate growth for our clients.

“Together, we can offer deeper category expertise, a broader global footprint, and greater strategic innovation. By combining our complementary capabilities, we are creating a platform that can unlock new value and opportunity for brands in every corner of the world.”

Allison Ames, Chief Executive Officer of Beanstalk – who will become Co-President of CAA Brand Management – added: “When two forces of creativity unite, the possibilities don’t just grow, they multiply.

“Our companies share a deep commitment to client excellence and a long-term vision for what brand management can achieve. Together, we’re not just shaping the future of brand licensing – we’re redefining it. I am very excited about amplifying our impact and setting a new standard of leadership in our industry.”

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The collection – facilitated by Atari’s global licensing agent, Beanstalk – spans apparel and accessories that showcase Atari branding.

The collection is now available at Brava Fabrics’ online and physical stores, as well as select retail partners.

Check out the range over at: https://bravafabrics.com/collections/atari-x-brava

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The deal, brokered by Yvonne Ellen’s exclusive licensing agency Beanstalk, will introduce a range that ‘builds on the brand’s creative heritage while delivering newness tailored for a growing international audience.’

“We are thrilled to welcome Yvonne Ellen to the Pelham family,” said Stephen Spitz, Chairman and CEO of the Pelham and Brentano Group Companies.

“This partnership combines Yvonne Ellen’s distinctive design language with Pelham expertise in luggage and accessories design development and distribution. We are excited to help elevate this much-loved brand to new heights as it enters its next growth phase.”

Yvonne Fisher, Founder & Chief Brand Officer at Yvonne Ellen, added: “I’m absolutely thrilled to be collaborating with Pelham on this new product collection – it’s such an exciting new step for the brand.

“I’ve loved the challenge of translating my designs onto something completely new and can’t wait to see them out in the world on such beautifully made pieces. Expanding into new product categories like luggage and bags has always been a dream of mine, so seeing it come to life in collaboration with Pelham feels incredibly special and full circle.”

The SS26 collection is currently in development, with sales appointments available in September.

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“Celebrating two of the strongest cravings in history – pickle-in-a-pouch and potato in a can – we’re bringing our Sour Cream & Onion Pringles flavour into a cold crisp Van Holten’s pickle,” said David Lee, Senior Director of Global Licensing & Cultural Marketing at Kellanova.

“If you dare pair the Van Holten’s pickle with our Pringles crisps it’s pickl-tato paradise!

Eric Girard, VP of Sales & Marketing at Van Holten’s, added: “We’re always looking to push the boundaries of flavour and fun. Pringles is a brand that leans into bold flavours, and we knew it would be the perfect partner to create something truly snackable, shareable, and totally unexpected.”

The Van Holten’s x Pringles Sour Cream & Onion Pickle will be available starting August 1st for a limited time in the US at Five Below, HEB, Amazon, and TikTok Shop.

The deal was facilitated by Beanstalk, Pringles’ exclusive licensing agency for food and beverage in the US.

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These games will be included in SmashSwing’s golf entertainment library and will be playable at their licensed venues in Canada, New York and Europe from late summer.

“Asteroids and Centipede will bring a new level of excitement to our giant cinematic screen sizes with multi-player gaming technology,” said SmashSwing CEO TJ Schier.

“These licensed IP brands are the first of many that will allow us to deliver a steady stream of games and tap into iconic, ardent fan bases to drive players into our venues. These collaborations will elevate the user experience and drive repeat visits to SmashSwing locations.”

The partnership was negotiated by Atari’s licensing agent, Beanstalk.

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Developed through a licensing partnership with Beanstalk – Audi’s exclusive licensing agency – the collection combines ‘Audi’s precision craftsmanship with Vertagear’s industry-leading expertise in adaptive seating design’.

The collection includes the SL3800 Audi Edition, the SL5800 RS Edition and the PL4800 Audi Sport Edition.

The collection is available now at https://www.vertagear.com/pages/audi-edition

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Through this partnership, MAGNA-TILES aims to expand its presence beyond magnetic construction toys. Beanstalk is eyeing partners across apparel and accessories, arts and crafts, educational items, imaginative play, home goods, and social expression, including back-to-school, party goods, gifting, and keepsakes.

“At MAGNA-TILES, we believe that play is a powerful tool for growth and learning, and we’ve demonstrated that mission throughout our 27-year history,” said Michael Valenta, President at MAGNA-TILES.

“Our new partnership with Beanstalk allows us to extend that mission into exciting new categories, bringing the joy and development benefits of MAGNA-TILES and our mantra of Build On to even more children and families.”

Caren Chacko, SVP, Brand Management at Beanstalk, added: “We are excited to represent MAGNA-TILES, America’s number one magnetic building sets brand.

“MAGNA-TILES has captivated the imaginations of children and parents alike with its high-quality, innovative, and educational products. We look forward to expanding the brand’s reach and creating exciting new opportunities through best-in-class licensing partnerships and product extensions. Our goal is to foster a world where every child can build, explore, and imagine without boundaries.”

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The Cheez-It Frozen Pizza range comes in three flavours, Italian Four Cheese, Pepperoni and Cheddar Jack Supreme, each boasting a crispy Original Cheez-It flavoured crust.

“Cheez-It Frozen Pizza brings the best of both categories,” said Nick Fallucca, Chief Innovation Officer for Palermo’s.

“This starts with the crust which is like a large Cheez-It flavoured cracker – crispy, cheesy, and square-shaped. It’s then topped with customer-favourite toppings that perfectly complement the crust.”

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Joining the licensing slate are Brand Alliance for apparel and accessories, Cleversocks for socks, Themed for wall art and Orchard Crown for balloons.

The newly licensed products will be available in European retail in the coming months, with the Themed Wall Art range available now.

“The Monster Jam range has already proven to be a retail powerhouse in the toy category, and these new licensing agreements will help extend the brand’s reach even further,” said Dave Tovey, AVP at Beanstalk.

“With the support of these best-in-class partners, we’re excited to bring the energy and excitement of Monster Jam to new product categories and retail experiences.”

Jeff Bialosky, Senior Vice President of Global Partnerships and Licensing for Feld Entertainment, producers of Monster Jam, added: “Monster Jam is truly a global franchise, with fans all across the world. Continuing to expand that global presence 365 (24/7) with new categories throughout Europe will help us deliver more Monster Jam to those fans.”

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Beanstalk will extend the brand’s offering into key categories across the UK and Europe, including pet food, vitamins, bedding, cages and travel products.

“We are delighted to partner with Beanstalk and are looking forward to further expanding across high quality pet product categories,” said Julius Sebő, CEO & Founder, Julius-K9.

“Beanstalk’s expertise in managing and growing licensing programmes combined with their extensive network of contacts, will help us reach our goals.”

Ian Joynson, Managing Director, EMEA & Asia at Beanstalk, added: “We are excited to partner with JULIUS-K9 to expand the brand’s reach into new pet care categories.

“JULIUS-K9’s outstanding reputation in the pet industry makes them an ideal partner for successful brand extension. With growing demand for trusted pet products and an increasing focus on pet wellness, JULIUS-K9 is perfectly positioned to meet the rising consumer interest in high-quality pet care solutions through licensing.”

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