A total of 198 officially licensed characters – 11 per team – will be available from September 2026.

A selection of six Bundesliga figures will be released as early as March 2026, including fan favourites like Harry Kane, Mario Götze, Angelo Stiller, Julian Brandt, Luka Vušković and Saïd El Mala.

“The special football culture of the Bundesliga thrives on passion, pride, and unity – and now this excitement is something fans can actually play with,” said Peer Naubert, CEO of Bundesliga International GmbH.

“Alongside Playmobil, we’re bringing the stadium into the living rooms of millions of fans of all ages – a piece of football to collect, experience and share.”

The collaboration was coordinated by Bundesliga International GmbH in cooperation with IMG Licensing.

“Sport, and especially football, connects generations and brings people together,” said Playmobil board member Bahri Kurter.

“The Bundesliga in particular has an extremely strong appeal in Germany. For Playmobil, entering the world of football is an important building block in our strategic development. This step creates additional relevance, brings us closer to new target groups, and leads the brand into an environment that excites millions. ‘Your World. Your Stadium’ shows how we bring this excitement to life in the Playmobil format.”

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Barbie marks the second collaboration between the two, following development of Playmobil’s Monster High range that’s set to land in October.

The Barbie x Playmobil line will take inspiration from the Barbie Dreamhouse Adventures series and centers around the ‘easygoing beach lifestyle of Malibu’.

“Barbie is a cultural icon that continues to evolve and inspire,” said Playmobil CEO Bahri Kurter.

“Bringing the Barbie brand into the Playmobil world builds on values we both share and marks the next step in our partnership with Mattel. Together, we’re creating new opportunities for storytelling and charter-based play that lets children bring their ideas and imagination to life.”

Ruth Henriquez, Head of Licensing, Publishing and LBE at Mattel EMEA, added: “Our partnership with Playmobil offers an exciting opportunity to expand the potential of our brands to different audiences.

“Their distinctive design make them an ideal partner in delivering meaningful brand experiences that complement our core lines.”

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The partnership will see Playmobil launch playsets based around Monster High in EMEA this Fall, followed by US, LATAM and APAC in 2026.

Monster High characters, including Draculaura and Clawdeen Wolf, will be transformed into highly detailed figures, each accompanied by signature accessories. Additional product lines are already in development.

“This partnership is a key milestone in the evolution of our brand,” says Playmobil CEO Bahri Kurter.

“With Monster High, we’re bringing one of the most impactful franchises of recent years into the Playmobil system – for fans, collectors, and kids alike.”

Ruth Henriquez, Head of Licensing, Publishing, and LBE at Mattel EMEA, added: “Working with Playmobil allows us to reintroduce our brands in a new creative context. Playmobil’s storytelling and iconic design approach makes them an ideal partner in delivering meaningful brand experiences.”

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