Green’s Golden Gaytime Pancakes allows consumers to create vanilla pancakes with a toffee-flavoured syrup and Golden Gaytime crumbs, while Green’s Golden Gaytime Cupcakes enable the creation of vanilla cupcakes with toffee-flavoured icing or toffee cake bites, with Golden Gaytime crumbs.

Street’s Marketing Manager, Annie Lucchitti, said: “Bringing Gaytime into our favourite baking moments has been so welcomed by consumers since we first partnered with Green’s in October 2021!

“We were beyond delighted and kept our ears to the ground ensuring we heard Aussie feedback and naturally we were asked for more. With these new mixes we’re hoping everyone finds the Golden Rays they want in their lives!”

Green’s Head of Marketing & Innovation, Peta Allsopp, added: “We are super pleased to be adding to our Golden Gaytime range with the launch of Green’s Golden Gaytime Pancakes and Cupcakes. Our clever baking team has been working behind the scenes and developed two more ways for Australians to enjoy their much-loved Golden Gaytime flavours.”

Asembl Managing Director Justin Watson said: “We first mixed Streets’ Golden Gaytime with Green’s in 2021 for the very successful launch of the Golden Gaytime Crumb Cake, Golden Gaytime Mousse and Golden Gaytime Brownie.

“This year we are serving up delicious fluffy vanilla pancakes with a toffee-flavoured syrup and iconic Golden Gaytime crumbs and moreish vanilla cupcakes with toffee-flavoured icing with iconic Golden Gaytime crumbs which are guaranteed to satisfy tastebuds,”.

Both baking sets are available in Australia from today in Coles, from March 1st in independent grocers and from April 24th in Woolworths.

The post Asembl brings Golden Gaytime ice cream into pancakes and cupcakes with Green’s appeared first on Brands Untapped.

The collaboration – orchestrated by brand extension agency Asembl – sees dusk launch a range of candles, fragrant oils, tealights and melts around Bubble O’Bill, Golden Gaytime, Rainbow Paddle Pop and Splice.

“Scents are known to have a strong link to people’s memories, and what better way to bring back the memories of sunshine and summer than with our Streets x dusk range,” said Streets Marketing Manager, Annie Lucchitti.

“Dusk have nailed a mouth-watering range that will have your tummy grumbling for more!”

Dusk General Manager Product and Marketing, Julia Utz, added: “We invite you to the creamiest, dreamiest summertime street party hosted by dusk and Streets. Come and indulge in the launch of our exclusive fragrance collaboration inspired by the iconic childhood favourites – Bubble O ‘Bill, Golden Gaytime, Paddle Pop and Splice.

Asembl Managing Director, Justin Watson, continued: “Both Streets and dusk fans are in for a delicious treat with this dreamy creamy partnership. Never before have Bubble O’Bill, Golden Gaytime, Rainbow Paddle Pop and Splice been available in a fragrance range, so we are very excited to be bringing those childhood nostalgic summer smells to light with dusk.”

The post Dusk debuts fragrances based on Streets’ ice cream brands appeared first on Brands Untapped.

A deal with Bounce Foods will see Weis enter the muesli bar space, with a range of fruit and cream flavour-filled nut butter balls.

“This is a momentous day for the Weis brand, getting out of the aisle for the first time with no better match than Bounce,” said Unilever Australia Marketing Manager, Annie Lucchitti.

“This is an exciting opportunity for both brands to extend the iconic Weis flavours outside of the freezer and into the exciting muesli bar aisle with four fruity and very tasty snacking balls. Both brands are synonymous with flavourful healthy snacking, so we are certain both Weis and Bounce fans are going to love this innovative and unique snack offering.”

Bounce Australia CEO Stephen Hamilton added: “Unique to the category, and first to market, our collaboration with Weis merges two category champion brands into a new product for the Woolworths muesli bar category and the impulse food category.

“At Bounce, we are always pushing the boundaries when it comes to healthy snacking offering our consumers a fresh and modern approach to ‘better for you’ nutritional snacking.”

The bars can be found in Woolworths stores across Australia, with flavours, including Mango Cream, Raspberry Coconut Cream, Fruito Cream and Passionfruit Cream.

Asembl MD Justin Watson added: “We are thrilled to have made this partnership happen on behalf of Weis. It is the first time Weis has been outside of the freezer and what better place for these iconic flavours to land than in the muesli bar aisle as part of a partnership with Bounce – they will definitely be the taste on everyone’s lips.”

The post Asembl brings ice cream brand Weis into muesli bars with Bounce Foods appeared first on Brands Untapped.

In a deal negotiated by Unilever Australia’s brand extension agency Asembl, Chocolatier Australia is launching a Bubble O’Bill milk chocolate Easter Egg.

Coated in strawberry marbled milk chocolate mixed with crunchy caramel and chewy berry pieces, the inside of the Bubble O’Bill Easter Egg features five bubble-gum noses.

“Australia’s favourite cowboy Bubble O’Bill continues to surprise and delight consumers with his every adventure,” said Unilever Australia Marketing Manager, Annie Lucchitti.

“This year he’s lassoing down the confectionery aisle with his first ever Easter egg. Following on from the success of last year’s partnership with Chocolatier Australia with our Golden Gaytime Eggsellence Easter Egg, we are pleased to be working with them again. We can’t wait to see Woolworths shelves stacked with Australia’s favourite cowboy in chocolate form this Easter.”

Asembl Managing Director, Justin Watson, added: ”Easter has just gotten an Australian icon – what more can any Australian want this Easter than a creamy milk chocolate Easter Egg mixed with crunchy caramel and chewy berry pieces. And if that is not enough – how about five of the biggest bubblegum noses in the west!”

The post Bubble O’Bill swaps ice cream for chocolate with Chocolatier Australia partnership appeared first on Brands Untapped.