The first promotion debuted on February 1st and featured a plush toy & book set, with Llama Llama Easter Egg attached to a plush toy from Spirit. A second release in April will include another book from Penguin Young Readers – Llama Llama Red Pajama – and a plush doll from YOTTOY.

Both promotions will be available at stores across the US and at Kohls.com through the Kohl’s Cares collection, with 100% of Kohl’s net profit benefiting non-profit organisations that improve the health and well-being of US communities.

“We began our collaboration with Kohl’s and Penguin in 2020 with our introduction of Llama Llama into the Kohl’s Cares initiative, and we extended the partnership in 2022 as we continue to steadily grow the brand,” said Lloyd Mintz, SVP Global Consumer Products at Kartoon Studios.

“Launching two more promotions in 2024 offers us a tremendous opportunity to continue to honour Anna Dewdney with delivering the heart-warming stories she created, along with new quality products from our recently added licensing partners Spirit and YOTTOY.”

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