The collection mashes ’60s graphics – nodding to the original Marvel Comics’ era and the 1960s setting in the upcoming film – with ’90s action-figure nostalgia’.

Abc. is embracing a double-blind release strategy for the range – buyers won’t know which character-inspired item they’ll receive or what it looks like until unboxing.

“Viewing shoes and apparel as sculptural art, we treated this collection like premium toys: maximalist, detailed, and immersive,” said Remington Guest, Co-Founder of Advisory Board Crystals.

“Collaborating with Marvel allowed us to channel that inspiration into something profoundly resonant.”

Alongside blind-pack character t-shirts and apparel that’s ‘immersive, collectible, and versatile’, the collection also includes footwear, spanning seven different designs.

“This collection isn’t just products; it’s an extension of the story,” added Heather Haber, Co-Founder of Advisory Board Crystals.

“By honouring Marvel’s essence through our crystalline philosophy, we’re creating unboxings that feel like events – collectibles that bridge personal inspiration with cosmic adventure.”

The Marvel x Abc. Fantastic Four Collectible Series drops soon.

The post Advisory Board Crystals kickstarts Marvel collections with Fantastic Four range appeared first on Brands Untapped.