By purchasing the Mr Bean digital collectibles, holders will also have access to ‘phygital rewards, competitions and redeemables’, including a signed, unpublished hand-drawn still of Mr Bean from the first animated series.

“FOMO Lab is the bridge between brands entering the Metaverse and NFT space and the Web3 Community changing the digital landscape forever, and we are delighted to partner with innovator Banijay to launch the official Mr Bean NFT collection, available via our marketplace The Avenue,” said Khalil Kassam, Co-Founder and Chief Business Officer at FOMO Lab.

“It’s our mission to bring NFTs to a wide audience, with exclusive access to the latest and most sought-after products on the market.”

Mr Bean co-creator Rowan Atkinson added: “I think that this is a great idea. Any initiative which not only draws attention to but actually enables access to the fabulous artwork associated with the Mr Bean Animation series, I welcome with open arms.”

The Mr Bean NFTs will be available to purchase via FOMO Lab’s marketplace, The Avenue, from May 25th using cryptocurrency ETH.

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