The fan event – hosted by Warner Bros. Discovery in partnership with Superfly X – will include panel discussions, film screenings, special guest appearances, cosplay, trivia competitions, signings, exclusive merchandise and special announcements.

“The Wizarding World is a global phenomenon with millions of fans that span generations,” said Peter van Roden, Senior Vice President of Warner Bros. Themed Entertainment.

“We are beyond excited to celebrate this magical community and bring everyone together for an epic fan festival – more than a traditional fan fest, a true experiential celebration – a must-see event. From a beloved book series and iconic films to experiential touchpoints all across the globe, the Wizarding World franchise is truly special and we can’t wait to see fans of all ages come together for an event that celebrates it all.”

Stacy Moscatelli, Co-President and Chief Strategy Officer at Superfly X, added: “Superfly X has a long history in festivals and location-based entertainment, so we’re delighted to bring that expertise to the Wizarding World with a festival of this magnitude.

“The global Wizarding World community is one of the most dedicated, dynamic fanbases in the world so it made perfect sense to us to work with Warner Bros. to celebrate such an iconic franchise. The Wizarding World Festival is sure to conjure memories that will last a lifetime.”

More details about the Wizarding World Festival, including location and dates, will be announced soon.

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Inspired by the Central Perk coffee shop seen in FRIENDS, Central Perk Coffeehouse will be a place for FRIENDS fans to ‘slow down and come together over great coffee and eats’.

“Central Perk is more than just a coffeehouse, it was a home away from home for our six favorite FRIENDS,” said Peter van Roden, SVP of Warner Bros. Themed Entertainment.

“Working closely with the CenPer Holdings team in creating this fresh, yet familiar environment, we’re looking forward to giving fans a Central Perk of their own — coffeehouses that captures the heart of the show while delivering a first-class coffee experience.”

Ahead of the launch of the first site, Warner Bros has launched a range of Central Perk Coffee inspired by the show. The coffee collection includes How You Doin’?, Pivot Blend and We Were on a Coffee Break.

“Our goal with this partnership and the Central Perk brand, like all of my food and beverage enterprises, is to secure the best ingredients and then deliver superior products and services for a great customer experience,” said CenPer Holdings Partner Tom Colicchio.

“With Central Perk, we can’t wait to offer friends old and new a really enjoyable premium cup of coffee and hope they settle in with us for the next chapter of this beloved story.”

The first Central Perk Coffeehouse location and opening date will be announced soon.

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The 110,000-square-foot interactive experience will open in February 2022 and allow fans to explore original sets, costumes and props from the show.

“We’re incredibly excited to be opening the doors to the first-ever Game of Thrones Studio Tour at Linen Mill Studios,” said Peter van Roden, Senior Vice President of Warner Bros. Themed Entertainment.

“Knowing you are in the very same spot where some of the series’ most memorable moments were filmed is an incredible feeling and we know fans of the franchise will feel the same when they see the rich detail in the sets, costumes and props up close and personal.”

Andrew Webb and David Browne, Executive Directors at Linen Mill Studios, added: “This incredible and unique experience is set to bring the making of the show to life like never before and we look forward with much excitement to welcoming fans and visitors from near and far as we throw open the Studio Tour doors and start a new chapter in the Game of Thrones story here in Northern Ireland.

“After many years as a closed and ‘off limits’ film studio, it is now time for fans from across the world to step inside the Seven Kingdoms and make their own personal journey through the world of Westeros at Linen Mill Studios.”

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