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	<title>Lars Williams Archives - Brands Untapped</title>
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		<title>Empirical brings Doritos into booze with Nacho Cheese Spirit</title>
		<link>https://www.brandsuntapped.com/empirical-brings-doritos-into-booze-with-nacho-cheese-spirit/</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Tue, 12 Dec 2023 21:59:31 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Doritos]]></category>
		<category><![CDATA[Empirical]]></category>
		<category><![CDATA[Tina Mahal]]></category>
		<category><![CDATA[Lars Williams]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<guid isPermaLink="false">https://brandsuntapped.com/?p=10559</guid>

					<description><![CDATA[<p>“It's time we disrupt the spirits category by offering our iconic nacho cheese flavour in a bottle,” said Tina Mahal, Senior Vice President of Marketing for Frito-Lay North America. </p>
<p>The post <a href="https://www.brandsuntapped.com/empirical-brings-doritos-into-booze-with-nacho-cheese-spirit/">Empirical brings Doritos into booze with Nacho Cheese Spirit</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Doritos has partnered with Empirical to launch a Doritos Nacho Cheese Spirit.</strong></p>
<p>&#8220;Doritos is all about disrupting culture and bringing our fans unexpected, bold experiences,&#8221; said Tina Mahal, Senior Vice President of Marketing for Frito-Lay North America.</p>
<p>&#8220;We&#8217;re always pushing our fans to try new things, so we figure it&#8217;s time we disrupt the spirits category by offering our iconic nacho cheese flavour in a bottle.&#8221;</p>
<p>To create the flavour, Empirical used real Doritos chips and retained their essence through vacuum distillation.</p>
<p>Lars Williams, Chef/Distiller and CEO at Empirical, added: “Empirical is an &#8216;uncategorised&#8217; spirits company, so it allows us the freedom to experiment with really interesting flavours and not have to be stuck in a gin box or tequila box or whiskey box.</p>
<p>&#8220;And we can take something that has a unique and amazing flavour, like Doritos, and evolve it into something completely new.&#8221;</p>
<p>Limited-edition bottles of Empirical x Doritos Nacho Cheese Spirit will be available next month. Pre-orders can be made at <a href="https://us.empirical.co/pages/dxe-holding">doritos.x.empirical.co.</a></p>
<p>The post <a href="https://www.brandsuntapped.com/empirical-brings-doritos-into-booze-with-nacho-cheese-spirit/">Empirical brings Doritos into booze with Nacho Cheese Spirit</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
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