The limited-edition collection features apparel in soft fabrics and colourways reminiscent of a beach sunset, spanning hats, sweatshirts, shirts and shorts for men and women.

To celebrate this collaboration, a custom vineyard vines Jeep Gladiator will embark on a promotional road trip, stopping in select locations to showcase the collection, host exclusive events, and promote the Enter-to-Win a custom Jeep vehicle X vineyard vines sweepstakes.

“In 1998, we followed our dreams and started selling ties out of the back of a Jeep Wrangler on Martha’s Vineyard,” said Shep Murray, Co-Founder of vineyard vines.

“Now, partnering with the Jeep brand for an exclusive collection, road tour, and giveaway is the ultimate ‘Every Day Should Feel this Good’ moment for us.”

Kim Adams House, Head of Licensing, Merchandising and Multicultural Marketing at Stellantis, added: “The Jeep brand holds a rich, truly American history that is steeped in freedom and adventure and holds a unique place deep in the hearts of our owners and enthusiasts as well as fans and followers.

“Vineyard vines and its ‘good life’ ethos expresses a dimension of the Jeep brand’s qualities and its ‘Go Anywhere, Do Anything’ spirit. This special collaboration creates an authentic bridge, allowing each brand’s communities to demonstrate their love of both brands at the time that those golden New England summers begin.”

Jeep and vineyard vines were brought together by FCA’s licensing agent, IMG.

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What made Merrell a good fit for Jeep?
A legendary brand and the innovator of the world’s number one hiking boot – the Moab – Merrell was an authentic choice for this Jeep branded collaboration. Moab, Utah is the preeminent playground of the Jeep enthusiast and both brands represent the highest in quality and craftsmanship – and the opportunity to enable consumers in the pursuit of extraordinary journeys.

Can you talk us through some of your favorite design details in the boot?
Merrell thoughtfully designed this boot with a number of authentic features that align with our vehicle designs. Just a few of our favourites include the custom Rubicon molded badging, the lace hooks representing the red tow hooks on the front of the Jeep Wrangler Rubicon, and the embossed iconic seven-slot grille.

Great stuff. Thanks again Kim – let’s tie in again soon!

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The limited-run Merrell Moab 3 Mid x Jeep boot includes several design details nodding to Jeep 4x4s. These include red “tow” lace hooks representing the red tow hooks on the front of the Wrangler Rubicon and metal lace hardware inspired by the hatches on the Jeep 4×4 hood.

The boot’s monochromatic colour scheme mimics Jeep 4×4 exterior colours, the upper mesh resembles the hexagon pattern on the Wrangler’s grille and Jeep’s seven slot grille is embossed in the backstay.

“The Jeep brand has a loyal fan base similar to Merrell – and these boots have on-and off-road capability for you to navigate any journey with confidence,” said Merrell Senior Director of Brand Marketing Lindsey Lindemulder.

Kim Adams House, Head of Licensing & Merchandising – All Brands at Stellantis, added: “Moab, Utah, is the Jeep brand’s preeminent playground, and it’s only fitting we honour it with the landmark designs featured in the Merrell Moab 3 Mid x Jeep.

“The craftsmanship you expect, know, and love in our vehicles is matched in this trail-rated boot.”

The Merrell Moab 3 Mid x Jeep will be available from October 16th in both men’s and women’s sizes in the US, Canada, Taiwan, China, Japan, Peru, Panama and Colombia.

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