Opening on June 13th, the 20,000 square-foot entertainment destination boasts immersive play areas and interactive activity zones, including a real-life version of Hasbro’s Mouse Trap game and a Play-Doh Imagination Station.

Other attractions include a Transformers Autobot Ark, a Spirograph Art Studio and a Easy Bake Cafe.

“We are elated to launch the first in the world debut of Planet Playskool at Garden State Plaza”, said Corey Redmond, Senior Executive Vice President of Kingsmen Xperience, Inc.

“Having our first U.S. permanent family entertainment centre with these iconic Hasbro brands at one of the most popular malls in the country is a labour of love that we hope families and kids will enjoy and engage with for years to come.”

Matt Proulx – Senior Vice President, Global Experiences, Partnerships and Music at Hasbro – added: “At Hasbro, we are constantly seeking ways to create magic through immersive play experiences for fans and families.

“Planet Playskool not only brings this vision to life but takes it to the next level through STEAM-based activities that encourage kids to let their imagination run wild and practice their critical thinking skills, while getting them up and active. Visitors can express their unique selves through creative projects at the Play-Doh Imagination Station and get hands-on at Tinkertoy Town with construction activities, plus so much more.

“For every child and family who steps through the doors of Planet Playskool, we hope they have an unforgettable experience.”

For more about Planet Playskool, head to www.PlanetPlayskool.com.

The post Hasbro and Kingsmen Xperience ready Planet Playskool immersive play centre appeared first on Brands Untapped.

Kingsmen Xperience and Max-Matching Entertainments have partnered with Hasbro on the project, with the first NERF Action Xperience centre opening in Beijing in 2025.

Centres will range in size from 1,500 m2 to 4,500m2, and will boast blaster battle zones, sports challenges, an obstacle course, food and beverage areas and a retail store.

“For nearly 55-years, NERF has grown from a toy brand to a true social, active play lifestyle with a passionate global following and footprint across more than 25 diverse categories,” said Matt Proulx, Vice President, Global Experiences, Partnerships and Music at Hasbro.

“NERF Action Xperience is a perfect example of how the spirit of the NERF brand can be translated to new and truly immersive touchpoints for fans. Following excitement for NERF Action Xperience centres in the US and UK, we’re eager to expand our reach with Kingsmen Xperience and Max-Matching Entertainments and bring adrenaline-packed experiences and dynamic gaming to our fans in China.”

Owen Zhao, President of Max-Matching Entertainments, added: “China is one of the world’s fastest growing markets for family entertainment products. There has been a growing demand for world-class leisure and entertainment experiences and destinations by families and young travelers. Our strategic partnership with Kingsmen Xperience will introduce a line-up of adrenaline-pumping adventures, taking the NERF Action Xperience to a new level in China.”

Corey Redmond, Senior Executive Vice President of Kingsmen Xperience, continued: “The strategic partnership with Max-Matching Entertainments is a perfect complement to our core skill sets and represents our continued commitment to expand the NERF Action Xperience throughout China and Asia-Pacific.”

The post NERF Action Xperience centres to open in China from 2025 appeared first on Brands Untapped.