Wann took office on January 1st 2024, succeeding the company’s founders, Patric Faßbender and Marcus Stahl. He has since driven a period of record profitable growth and strategic evolution as tonies scaled internationally.

“In less than two and a half years, Tobias Wann has led tonies’ evolution from category creator to global champion,” said Christian Bailly, Chairman of the Supervisory Board of tonies.

“His ability to set clear priorities, build a scalable organisation and assemble the right team has produced outstanding results – all delivered in the midst of a volatile macro environment. Toniebox 2 opened tonies’ next era of product innovation and we are convinced that Tobias is the right leader for that chapter. We look forward to continuing our close collaboration.”

Tobias Wann, CEO of tonies, added: “The past two and a half years were about building an ecosystem to pursue tonies’ strategic opportunity at scale. Now, we are focused on evolving tonies into a global icon, with ambition and commitment: The need we meet – a way for children to explore, play and grow independently – is only getting more important, and we are better positioned than ever to grow and lead the category our founders created.

“I am thankful for the trust of the Supervisory Board and for an outstanding team at tonies. We have everything we need to build an enduring brand for families around the world. That is what drives us.”

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