Leading the new venture is Cara Davies, who boasts more than a decade experience with companies including Aardman, Hornby Hobbies, LeapFrog and Exploding Kittens.

“I’m beyond thrilled to lead KidINC,” said Davies.

“By leveraging global data and insights, we’re poised to craft client campaigns that not only entertain but also enrich the lives of young consumers.”

Paul Knipe, Founder of KidINC, added: “After receiving multiple briefs relating to kid’s lifestyle, we saw a lot of opportunity to apply KINC-style thinking to the next generation consumer.”

KidINC specialises in harnessing global consumer trends data related to kids and their caregivers, using these to craft ‘transformative digital experiences that foster connections between brands with their young audiences’.

For more information, or to connect with KidINC, email cara.davies@kidinc.agency.

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