The two flavours – Beer Cheese with Potatoes & Chorizo Soup and Beef, Bacon & Beer Chili with Beans – are infused with Pabst Blue Ribbon Beer flavour and available exclusively in the US at Walmart.

“This is the ultimate flavour collaboration,” said Ryan Pawling, Senior Brand Manager at Campbell’s Chunky.

“Our fans love bold, unexpected taste experiences, and pairing Chunky’s hearty recipes with the iconic, malty flavor of PBR brings something totally unique to the soup aisle.”

To celebrate the launch, Chunky and Pabst Blue Ribbon are hosting a dive bar takeover at Ray’s Bar in New York City on Thursday, August 21st. Attendees can try the new soup, get exclusive collab merch and get ‘chunky-fied’ by an onsite caricature artist.

“We always like to do things a little differently at Pabst, so when the opportunity came to work with an iconic brand like Chunky, we knew this was a no brainer,” said Rachel Keeton, Senior Brand Director at Pabst.

“It’s a bold, unexpected collaboration that celebrates flavour, fun and the spirit of both brands, and we’re excited to stir things up.”

The two brands are also embarking on a food truck sampling tour this fall at Walmart stores across the US.

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The candle collection includes four scents inspired by popular side dishes of this season. The scents are:

• Green Bean Casserole – A rich scent inspired by the casserole dish that Campbell’s debuted in 1955.

• Jalapeño Cheddar Mac & Cheese – The spiced aroma of cheddar with a hint of jalapeño.

• Apple, Fennel & Herb Stuffing – The smell of fennel, thyme and rosemary in a stuffing-inspired candle.

• Everything Bagel-Seasoned Mashed Potatoes – A buttery scent complemented by notes of garlic.

The collection will be available at https://camp.com/campbells from Monday, November 18th.

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The limited edition candles come in two scents – Tomato Soup & Grilled Cheese and Chicken Noodle Soup – and each comes with a Winter Warmup Guide that features activities for parents and kids to do together.

The Tomato Soup & Grilled Cheese candle features ‘notes of roasted tomato, peppercorn and gooey grilled cheese’, while Chicken Noodle Soup candle features notes of ‘savoury chicken, cloves and buttery crackers’. Once the candle has fully burned, a miniature Snowbuddy keepsake is be revealed.

“No matter where you live, the magic of winter sparks fond memories and inspires new moments of joy,” said Linda Lee, Chief Marketing Officer, Campbell’s Meals & Beverages.

“After spending last winter season preserving snow days, Campbell’s is excited to continue our mission of creating family moments and memories for all through our partnership with CAMP. Pairing the aromas of Campbell’s soup-scented candles with the Winter Warmup Guide is the perfect recipe for a day of wintry fun!”

Tiffany Markofsky, CAMP’s Chief Communications Officer, added: “When we create experiences, we focus on whole family fun! Campbell’s knows the importance of bringing families together and CAMP answers the question of what families should do together.

“These fun soup-scented candles combined with our at-home Winter Warmup Guide will bring play and warmth home this winter. Kids and grown-ups everywhere will craft snowmen out of soup cans, create winter scenes that are both fun and edible and even ice fish indoors!

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