The collection spans satchels, cross-body bags, mini satchels, mini purses, cotton totes, Airpod cases and backpacks. The range also covers notebooks, key charms and bookmarks.

The first range launched earlier this month. A second collection is planned for later this year and will include a coin wallet, card holder, pencil case, ruler, passport case and luggage labels.

“We were thrilled to be invited to work with one of the world’s best-known and loved brands, as our classic designs with pops of colour compliment the world of Miffy – and our customers will be thrilled to see this new collaboration,” said Sandra Duke, Sales Director at Cambridge Satchel.

“Miffy is a perfect addition to our range as part of the 70th anniversary, a design classic whose wit and charm is a glorious addition to our collections.”

Marja Kerkhof, MD at Mercis, added: “This year celebrates the design icon Miffy as she turns 70 – and she’s never looked better. This very special collaboration, which brings together Miffy’s playful charm with the craftsmanship and heritage of Cambridge Satchel, is a perfect tribute: bold, joyful and refreshingly timeless – much like Miffy herself.”

Charlie Donaldson, Joint Managing Director of Rocket Licensing, said: “This exciting new partnership with Cambridge Satchel is a design masterclass – combining the simplicity and instant recognisability of Miffy with equally striking colour schemes in a range of superior-quality leather goods. This range will, I am sure, be another massive success for both Cambridge Satchel and Miffy.”

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The collection features bold, colourful satchels, mini purses and key charms, each adorned with Love Hearts’ phrases such as “Heart Throb,” “True Love,” and “Only You”.

The collection is available now from the Cambridge Satchel website as well as their retail locations in London, Cambridge, Leeds and Windsor.

“We’re delighted to be working with Cambridge Satchel to create a collection that combines fashion with the fun and positivity of Love Hearts,” said Natasha Dyson, Founder and CEO at Blonde Sheep Licensing.

“This collection is more than just bags – they’re a way to share love and joy wherever you go.”

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