The range spans fashion-forward golf shirts, hats, gloves and golf tees, while capturing Cooper’s ‘edgy aesthetic’.

“Golf has always been one of my passions, and this line lets me bring a little rock ‘n’ roll to the course,” said Alice Cooper.

“It’s fun, edgy, and totally in line with my style and perfect for fans who like to make a statement.”

Barry Drinkwater, Founder of Global Merchandising Services, added: “We couldn’t be more excited to launch our ‘Golf Rocks’ store with the Alice Cooper’s The Cooper Club line. It’s the ultimate mash-up of rock star attitude and golf-ready performance, giving fans a chance to show off their personality while enjoying the game.”

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In her new role, Streff will work closely with Global’s Head of Licensing, Jens Drinkwater, and Director of Licensing, Mary Kean. Her role will focus on growing the North American licensing programs for its roster of clients – and on broadening the scope of its rights represention services.

Streff most recently served as SVP of Global Licensing for Universal Music Group’s Epic Rights and Bravado rosters.

“With a successful track record in music merchandising, Lisa has been instrumental in developing merchandise and licensing programs for some of the biggest artists in the world – including KISS, Aerosmith and Def Leppard – and her expertise will make her a valuable addition to our team, leading Global’s North American efforts as we continue to build and grow our artists’ programs,” said Global’s Chairman Barry Drinkwater.

Streff added: “It has been a thrilling ride over the past 10+ years working in the world of music merchandising starting with my mentor Dell Furano’s Epic Rights through Universal Music Group and now joining the amazing team at Global.

“I am excited to dive in with Jens and Mary to further build the program of Global’s slate of world-class artists.”

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