Brought to fruition by regional licensing agent DeAPlaneta, the partnership sees Care Bears enter LPP across multiple categories. This includes a fashion and lifestyle collection launching across Sinsay and Reserved, Care Bears plush by Simba, and a Care Bears x LOL Surprise product line.

The Sinsay fashion range spans baby, kids, and women categories across daywear, nightwear, underwear, footwear, and accessories – and is available now in Sinsay stores across 26 countries and online.

“As we head into our 45th anniversary year, Care Bears is resonating more strongly than ever, and partnerships like this one with LPP are a testament to that,” said Bethan Garton, Retail Development Director, International at Cloudco Entertainment.

“What makes this collaboration so special is its ability to speak to everyone, from babies and kids discovering the brand for the first time, to women who grew up with Care Bears and are rediscovering that joy. LPP’s scale and reach across Europe make them the perfect partner to bring that multigenerational magic to life.”

Aleksander Dubas, Licensing Team Lead at LPP S.A. added: “At Sinsay, we are constantly developing our product offering to respond to our customers’ evolving needs and provide them with attractive, on-trend products at accessible prices.

“The Care Bears collection fits perfectly with this direction, combining positive emotions, colourful design and the nostalgic appeal of a brand that resonates with both children and adult customers. Care Bears embody warmth, joy and optimism—values that feel especially relevant today—and we are proud to bring this brand closer to our customers across multiple markets. The very positive response to the collection confirms that our customers are eager to choose products that not only look fashionable, but also evoke emotions and positive associations.”

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