MONOPOLY at 90
Why does MONOPOLY’s iconic design work so well for Loungefly? In conversation with Jessica Hardy
Loungefly’s VP of Creative & Development, Jessica Hardy, on their new MONOPOLY-inspired range
WS Game co-owner Kerry Addis discusses elevating beloved board games… And MONOPOLY at 90
“Our design decisions encourage you to play more…” WS Game’s Kerry Addis on high-end MONOPOLY editions.
“The possibilities are endless!”: Hasbro’s Marianne James discusses brand plans for MONOPOLY’s 90th
Marianne James, Senior Vice President of Global Licensing at Hasbro, tells us why she believes a brand like MONOPOLY is a designer’s dream.
Hasbro’s Colin Cronin on going ‘beyond the board’ when crafting MONOPOLY experiences
Colin Cronin, Director, Creative for Global Experiences at Hasbro discusses his ‘fan-first’ approach to fuelling creativity.
Anne Marie Horne – Senior Global Creative Director at Hasbro – on balancing innovation with nostalgia on classic brands
“The iconography called for a bold, modern update”: Hasbro’s Anne Marie Horne takes us inside a recent refresh for MONOPOLY.
Hasbro’s Matt Proulx discusses unlocking the magic of MONOPOLY across global experiences
“Hotels are definitely something we’re exploring, along with restaurants.” Matt Proulx – Senior Vice President, Global Experiences, Partnerships and Music at Hasbro – on where MONOPOLY goes next in LBE.
“We’ve got some exciting things planned!” Hasbro’s Brian Baker on celebrating 90 years of MONOPOLY
Brian Baker – Senior Vice President of Board Games at Hasbro – discusses Monopoly expansion packs, upgrades and fan feedback.