Bluey creator Joe Brumm and Halfbrick CEO Shainiel Deo on the story behind Bluey’s Quest for the Gold Pen

Bluey creator Joe Brumm and Halfbrick CEO Shainiel Deo have sat down for a discussion about their partnership on new videogame, Bluey’s Quest for the Gold Pen.

“In the series, we’ve created a mechanic where the kids draw, their drawings come alive and we see them animated,” said Brumm.

“We’ve done that in a couple of really popular episodes, Dragon and Escape. So, we’ve established that mechanic in the minds of the kids who watch Bluey, so it’s not a big leap.”

Deo added: “I’m really glad that Joe introduced that mechanic of the drawn worlds. You know, the shackles were taken off. They could create all these different prototypes which they would never have been able to do in the real Bluey world. And that just allowed for us to build this amazing experience.”

Bluey’s Quest for the Gold Pen will launch globally on December 11th exclusively on the App Store for iPhone, iPad and Mac, releasing on Google Play Store on January 10th 2026. Halfbrick, in partnership with PM Studios, will also be bringing the game to PC, Nintendo Switch, Nintendo Switch 2, PlayStation 5, and Xbox Series X|S later in 2026.

Check out the full interview below: